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  • Story as a process
    • Shape, Structure, Share
    • Client stories
  • Story training
  • WTT on story
    • Who we are
    • Our webinars
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Shaping the five core values that bring a brand promise to life.

 

This retail brand has decades of rich history but also an exciting future and brand promise to fulfil for customers. Driving the company forwards will involve a delicate balance between recognising the legacy and looking forward to what’s ahead guided by new core values.

 

The challenge 

New core values were needed to guide the behaviours of leadership and employees; communicate intention to customers and make a bold statement to investors and the wider community. To make a difference, the updated values would need to resonate with different people across multiple markets, articulating something unique but also universal.  

 

What we did 

Act one: SHAPE  
Develop authentic values 
(applying the science behind human connection,
we worked with the client to develop purposeful and emotionally engaging core values)

Through a series of story workshops with the leadership and communications teams, we developed a deep understanding of the audience, and what they needed to know and feel about the brand – now and in the future. With these fundamental insights, we created a set of unique and personal values for the business, and accompanying storylines that would inspire audiences to embrace the new way of thinking. 

 

Act two: STRUCTURE 
Embed the values in the minds that matter 
(building the communication approach to keep ongoing storylines compelling and the audience on board) 

We worked closely with the communication team to develop an approach that delivered the new core values in a way that would resonate. As part of this, we built a communication toolkit for leaders and colleagues which explains in a straightforward, practical and inspiring way how they could live, work and play the new core values. 

 

Act three: SHARE
Get the story delivering on its promise 
(training the leaders to bring the core values to life for their people) 

We took the leadership team through a two-hour workshop in which they were able to explore both the values in more detail and the important role that leadership storytelling plays in embedding new values and culture. This gave leaders a clear understanding of how to use story to bring the values to life and, importantly, how to craft their own experiences into stories that make a real difference in their day-to-day role. 

 

The triumph

The communication toolkit was used as the focal point for launching the new core values. Feedback from the client was: “We LOVE it. I don’t think there’s another way to describe it. Thank you so much for all your support on this – very much appreciated! We’ve had very good feedback on this entire project and are so very pleased with the outcomes.”

And after we trained the leadership team to bring the values to life through their own stories and experiences: 

“A powerful training session that went beyond what we expected in terms of exploring the values and our own personal connection to them. And importantly, how we bring this to life for our teams”

“Thank you so much again for everything on this – you’ve been instrumental in our ability to move this forward and get it done!”

Need help convincing your people about the change journey you’re on?

Contact us

Time to engage.

Let’s get to work connecting your people with what’s important – you talk; we’ll listen. Or maybe you’d like to know a little more first? You can email “hello” to one of our chief storytellers below, wherever you are in the world.

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UK

+44 (0)7940 795027 anthony@writethetalk.com

Book a conversation

Hong Kong

+852 6774 7064
imogen@writethetalk.com

Book a conversation

US Representative Office

+1.646.244.5505
simon@writethetalk.com

UK registered office:

Bramley House, 4 Runnings Park, Croft Bank, Malvern, Worcestershire WR14 4DU

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Privacy policy / cookie policy

GDPR and Privacy Policy

Introduction

This privacy policy tells you about the information we collect from you when you use our website. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

 

Who are we?

We are Write the Talk Limited. Our address is 24 High Street, Hillmorton, Rugby, Warwickshire, CV21 4EE. You can contact us by post at the above address, by email at hello@writethetalk.com or by telephone on +44 (0)116 253 3499.

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.

 

How we use your information

Information we may collect about you
When you use our website
How long we keep your Information
Your rights as a data subject
Your right to complain
Updates to this privacy policy

 

Information we may collect about you

When you use the Website and/or when you otherwise do business with us we may collect the following information about you (‘Information’):

Personal information including title, first and last name.

Contact information including current business address, primary email address and/or primary phone number, Skype identification and other personal contact information required for business use as outlined in our terms of engagement.

Technical information including IP address, operating system, browser type and related information regarding the device you used to visit the Website, the length of your visit and your interactions with the Website.

Information obtained through our correspondence and monitoring in accordance with the statement below (Monitoring) and details of any enquiries made by you through the Website and any offline channels, together with details relating to subsequent correspondence (if applicable).

Monitoring:
We may monitor your use of the Website through ‘cookies’ and similar tracking technologies. We may also monitor traffic, location and other data and information about users of the Website. Such data and information, to the extent that you are individually identifiable from it, shall constitute Information as defined above. However, some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. See When you use our website below for further information on our use of cookies.

 

When you use our website

When you use our website to browse our products and services and view the information we make available, a number of cookies are used by us and by third parties to allow the website to function, to collect useful information about visitors and to help to make your user experience better.

Some of the cookies we use are strictly necessary for our website to function, and we don’t ask for your consent to place these on your computer. These cookies are shown below.

Cookie NamePurposeFurther Information
_gaUsed to distinguish users.Expiration 2 years
_gidUsed to distinguish users.Expiration 24 hours
_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _gat_gtag_UA_119756202_1.Expiration 1 minute

How long we keep your Information

Where we are processing your Information on the basis of consent we will hold your data until consent is withdrawn.

 

Your rights as a data subject

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time.

If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider.

If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.

You have the right to ask us to stop using your information for a period of time if you believe we are not doing so lawfully.

To submit a request regarding your personal data by email, post or telephone, please use the contact information provided above in the Who are we section of this policy.

 

Your right to complain

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. However, you can also contact the Information Commissioner’s Office via their website at www.ico.org.uk/concerns or write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane
SK9 5AF

 

Updates to this privacy policy

We regularly review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves. If we want to make use of your personal data in a way that we haven’t previously identified, we will contact you to provide information about this and, if necessary, to ask for your consent.

We will update the version number and date of this document each time it is changed.

 

Version Number – 1.0
23/05/2018

Why the rabbit?

You might be wondering that.
Well, ‘rabbit’ is a verb that means to talk:
Let’s meet up for a good old rabbit.
It comes from the rhyming slang rabbit and pork.

It's also an idiom:

Pull a rabbit out of the hat
which means creating a solution to a problem, against the odds and often quickly. So if you get the rabbit right, your successes will multiply.
Like rabbits.