Are you looking to…
… improve your employee engagement?
… attract more customers to your brand?
… build more meaning into your financials?
Then you need a big business story.
A powerful long-running story that will captivate your audiences for years to come.
A story that will change how people think about your business.
A story that’s crucial to your success: your strategy, culture, transformation, investment plans, product plans and the value you’re bringing to customers.
By using the techniques of multi-million-dollar TV networks, we bring a proven approach to business storytelling you won’t find anywhere else in the world.
Stories are the foundations of human connection; long-running stories forge long-lasting connections. The three acts of our Story Shaping programme give life to hard-working business narratives that power productivity, boost investment returns, win hearts and change minds. Wherever you need to start, we’ll work with you until your story is delivering on its promises.
Where we get to know your people, your organisation and the issues you face, and design a narrative to tackle the challenges you need to overcome. Drawing on the science behind human connection, we work closely with you to develop a credible and compelling story that’s relevant, resonant and long-term.
Where we take the storylines that make up your narrative, map out how they rise and fall over time, and build an Episode Plan that will bring your story to life – a month-by-month communication strategy that tells you everything you need to know to make your story work. Because how you plot the story is as important as the story itself.
Where we make sure each episode of the story works hard to deliver its objectives. You will have access to a dedicated story editor who will keep your plan on track over time, review success measures regularly and help refresh the narrative to keep it working. And wherever you need help getting your story into production, we’ll complement and strengthen your own team’s skills with our intelligent creative strategy, storytelling expertise and unique training.
Our tailored client workshops and interactive training experiences are part of our commitment to equip every organisation with the skills of story.
Turn managers into leaders with our bespoke Story skills for leaders training. Story is the most powerful engagement tool around. When your leaders have mastered it, expect to see big improvements in engagement, productivity and performance.
Great ideas, strategies and programmes start with a yes. Getting that yes from a vocal and opinionated executive committee can be a lottery. Hoping to get through your 50-slide presentation without interruption? Forget it. After our Learning to pitch upwards training, you’ll be able to land your undeniable case for change without interruption. It’s the shortcut to yes.
Too much important information isn’t acted on properly because of the way it’s communicated. Internal auditors, risk professionals, engineers, scientists: they know their stuff. But they need a different skill set to explain what they know to other people. Writing for impact is our proven method for equipping technical experts with the tools to communicate what’s important to the people who need to know.
Get in touch for more details, and to keep up to date with our training programmes, sign up for our monthly email.
I survived a corporate career and masses of screenwriting homework to start Write the Talk and help leaders like me make things happen.
As a story practitioner with global corporate experience, I head up our Asia business. I’m also an award-winning screenwriter and trail runner.
I oversee the details that build the bigger picture. Because an organised schedule means smooth-running projects and a happy team!
As a natural problem solver, I’m happiest developing award-winning creative strategy that transforms perception, positioning and people.
I like things shipshape and Bristol fashion (check out that story on Wiki). I’m frequently found wallowing in my first love – research
“Businesses don’t change; people change businesses.” I’ve helped leaders from Tokyo to New York drive transformation with award-winning communication and story. I head up the US business.
Why The Rabbit?
monthly story ideas and insights, straight to your inbox.
You might be wondering that.
Well, ‘rabbit’ is a verb that means to talk:
Let’s meet up for a good old rabbit.
It comes from the rhyming slang rabbit and pork.
Pull a rabbit out of the hat
which means creating a solution to a problem, against the odds and often quickly. So if you get the rabbit right, your successes will multiply.