Most transformation programmes fail because they fail to take people with them. All the planning and programme management in the world hasn’t changed this reality.
So we’ve changed it.
Our unique narrative-based process makes transformation work. It’s a core business process that involves people deeply in new ideas, behaviours and ways of working. It will make a difference in weeks. It’ll change your organisation forever.
But how confident are you that your people managers will be persuaded? Our Narrative-Enabled Leader programme turns managers into motivators.
Together, transformation success becomes an expectation instead of a hope. It’s our mission to make transformation work brilliantly for people and their organisations. We want your transformation to work.
If you do too, let’s have a conversation.
Stories are the foundation of human connection. Long-running narratives forge connections that can make remarkable things happen. The three acts of our Story Shaping programme create and sustain transformative narratives that involve people deeply in the future of an organisation. Wherever you need to start, we’ll work with you until your organisation is delivering on its promises.
Where we get to know your people, map the beliefs and attitudes underpinning your organisation, and design a narrative to tackle the challenges you need to overcome. Applying the science behind human connection and culture, we work closely with you to develop a purposeful and compelling story that’s relevant, resonant and long-term.
Where we map out your narrative’s opening ‘season’ and ‘episodes’ to inject the pace and energy that involves everyone in your great endeavour. You’ll have a month-by-month communications plan that evolves over time and a process that keeps your narrative alive and relevant. Because how you plot the story is as important as the story itself.
Where we make sure each episode of the narrative works hard to deliver its objectives. You will have access to a dedicated story editor for as long as you need, keeping your plan on track over time, reviewing success measures regularly and helping refresh the narrative to keep it working. Need some inspiration? We’ll complement and strengthen your own team’s skills with our intelligent creative strategy and storytelling expertise.
Organisations around the world have trusted us with solving their specific transformation challenges. Here are some of their stories:
The great leaders have always been great storytellers. They create powerful narratives. They involve people in transformation journeys that inspire and energise.
But what about those of us who aren’t natural communicators? The good news is that story skills are trainable.
The CPD-accredited Narrative-Enabled Leader is an eight-week development programme of applied learning with master storytellers, designed to empower leaders with advanced storytelling and influencing skills. Because story is the hidden machinery of getting things done.
Where we provide your leaders with a comprehensive understanding of the science and power of story in business, help them to develop their own character and authentic tone of voice, and teach them how to use story and structure to influence.
(over three weeks)
Where we inspire workshop participants with weekly story tips and insights to use day-to-day, provide coaching support on an individual basis, and run a weekly drop-in Writer’s Room to share experience and build confidence.
(three-hour follow-up workshop)
Where we take the storytelling capabilities of participants to the next level. We’ll recap and explore how techniques have worked in practice over the last four weeks, encourage everyone to share what they’ve learnt and experienced, and build an action plan that transforms the way they lead.
(over three weeks)
Where we focus on developing our participants’ theoretical knowledge and understanding of story, how it works and how it can be applied to their own business challenges to engage and inspire.
More storytelling learning opportunities include:
Our tailored client workshops and interactive training experiences are part of our commitment to equip every organisation with the skills of story.
Turn managers into leaders with our bespoke Story skills for leaders training. Story is the most powerful engagement tool around. When your leaders have mastered it, expect to see big improvements in engagement, productivity and performance.
Great ideas, strategies and programmes start with a yes. Getting that yes from a vocal and opinionated executive committee can be a lottery. Hoping to get through your 50-slide presentation without interruption? Forget it. After our Learning to pitch upwards training, you’ll be able to land your undeniable case for change without interruption. It’s the shortcut to yes.
Too much important information isn’t acted on properly because of the way it’s communicated. Internal auditors, risk professionals, engineers, scientists: they know their stuff. But they need a different skill set to explain what they know to other people. Writing for impact is our proven method for equipping technical experts with the tools to communicate what’s important to the people who need to know.
Get in touch for more details, and to keep up to date with our training programmes, sign up for our monthly email.
Just talking about transformation challenges can make a difference. Our monthly series of online conversations, The Call to Adventure, is an opportunity for us to bring together change leaders, share good practice and talk about the reality of transformation.
Sign up for our next conversation and find inspiration from our previous sessions:
We’re an inspired team of business brains, story editors, creative strategists, art directors and long-running drama obsessives…
I survived a corporate career and masses of screenwriting homework to start Write the Talk and help leaders like me make things happen.
As a story practitioner with global corporate experience, I head up our Asia business. I’m also an award-winning screenwriter and trail runner.
I oversee the details that build the bigger picture. Because an organised schedule means smooth-running projects and a happy team!
Tell the truth, but make the truth fascinating, urged David Ogilvy back in 1963. And that’s what I do – through thoughtful and clever strategy, design and words.
Businesses don’t change people; people change businesses. I’ve helped leaders from Tokyo to New York drive transformation with award-winning communication and story. I head up the US business.
Behind every great team is someone making sure they have what they need to deliver greatness.
Why the rabbit?
You might be wondering that.
Well, ‘rabbit’ is a verb that means to talk:
Let’s meet up for a good old rabbit.
It comes from the rhyming slang rabbit and pork.
Pull a rabbit out of the hat
which means creating a solution to a problem, against the odds and often quickly. So if you get the rabbit right, your successes will multiply.