85% of the world's workforce are not engaged in their work.

It’s a global crisis. A crisis we’ve dedicated ourselves to fixing. We use the extraordinary power of long-running story to engage people long-term: in new strategies, cultures and major change.

It's big. And it's clever.

You know the importance of employee engagement: the concrete benefits for wellbeing, productivity, performance and sustainable success.

You’ve also recognised that you need to do better. You’re not alone. Engagement is a challenge faced by businesses everywhere, and we deliver results around the world, every day.

As a cornerstone of the human experience, big stories are the most powerful way to engage people in what your business is for – and where it’s going.

And we’ve mastered the science and craft of long-running narratives that change how people feel and behave, for the long term.

Our Story Shaping programme.
The four steps.

Powerful, long-running stories are the foundations of engagement, and our Story Shaping programme builds unique narratives that work hard for you every day. We shape and map the story that tackles head-on the challenges you have, then we get it working. And keep it working.

Our story training

“The great storytellers have an unfair competitive advantage.” — Bill Gurley.

Leadership has been described as “the art of inspiring others to make a story come true. If you’re leading people, you’re telling them a story — by definition. Of course, your story might not be connecting as deeply as you’d like, and that’s why leaders benefit from becoming better storytellers.”


Your leadership team often assume the role of the main characters within an organisation’s story; their voice drives the narrative while their behaviours model the characteristics and core values. For them to be persuasive, it’s crucial that they’re comfortable with everything about the story, and that they have the necessary skills to tell the story in a way that engages over the long term. We’ll take your leadership team through an interactive storytelling workshop that highlights the important role story plays in delivering your strategy successfully, and equips them with the skills they need to become confident and engaging storytellers.


After the workshop, your leadership team has important ongoing access to our story specialists who will advise, guide and shape how they make an impact with their new storytelling capabilities. This will ensure your team can refine and implement what they learned from the workshop over time. And once those skills have been embedded, we’ll host a follow up half-day workshop to look at more advanced storytelling techniques.


Tough challenges, celebrated triumphs.


Convincing 960 legal and compliance colleagues to ditch the jargon and communicate clearly
Training a team of retail marketing communicators to apply the science of storytelling
Onboarding 1000s of global colleagues and customers for long-haul business success.
Convincing 3,500 frontline staff to own the complaints made by customers.
Supporting 500 investment, compliance and risk professionals through change.
Encouraging 15,000 colleagues around the world to talk with one voice.

View all

Your big story shapers.

We’re an inspired team of business brains, story editors, creative strategists, writers, art directors and long-running drama obsessives.


The founder and co-owner whose corporate strategy expertise takes him all over the world. Has most of his ideas on a plane.


Simplification supremo who makes sense of confusion and complexity. Eats dull documents for breakfast.


Creative powerhouse who energises strategies and transforms cultures. Heads up the Asia hub. With a coffee in hand.


Resident people-person. Keeps order, maintains the team’s comfort and safety, and nurtures development.


No-nonsense coordinator and project-planning extraordinaire. Makes sure stuff gets done on time, every time.


Runs big stories for global organisations. Plain English crusader and tone of voice devotee.


Creative pioneer, strategic thinker and problem sorter-outer. Delivers exceptional ideas that people like and listen to.


Co-owner. Manages the business side of things ‘like a boss’ with a prudent eye on the process. Why our service is superhuman.

Time to engage.

Let’s get to work on connecting your people with what’s important. You talk; we’ll listen.

And if you’re not quite ready to talk, sign up now in the form on the right for occasional updates on the latest thinking in engagement.


Write the Talk
LCB Depot
31 Rutland Street
Leicester LE1 1RE

+44 (0)116 253 3499


Hong Kong

Write the Talk (Hong Kong)
10/F, 33 Lockhart Road
Wan Chai
Hong Kong

+852 6774 7064