It's big. And it's clever.
You know the importance of employee engagement: the concrete benefits for wellbeing, productivity, performance and sustainable success.
You’ve also recognised that you need to do better. You’re not alone. Engagement is a challenge faced by businesses everywhere, and we deliver results around the world, every day.
As a cornerstone of the human experience, big stories are the most powerful way to engage people in what your business is for – and where it’s going.
And we’ve mastered the science and craft of long-running narratives that change how people feel and behave, for the long term.
Our Story Shaping programme.
The four steps.
Powerful, long-running stories are the foundations of engagement, and our Story Shaping programme builds unique narratives that work hard for you every day. We shape and map the story that tackles head-on the challenges you have, then we get it working. And keep it working.
Defining the backstory.
History, characters, metrics.
Where we develop our understanding of your people, your organisation, and its recent (and not-so-recent) history. We’ll clarify the issues and prepare the ground for the development of a unique story. And vitally, we’ll benchmark the measures that will demonstrate the story is working.
Shaping the new story.
Big questions, unique answers.
Where we design the narrative to tackle the engagement challenges you’ve brought us in to resolve. We’ll use our deep understanding of the science to develop the components of a compelling story, working closely with you to create something relevant, resonant and long-lasting.
Building the structure.
Where we map the ebb and flow of the story and prepare the detailed sequences of communication that will bring the story to life. True narratives aren’t static, they don’t fit on a presentation slide or sit on a page. They live and breathe out in the world. That’s where the magic happens.
Driving the narrative.
Creativity, focus, momentum.
Where we make sure each episode of the story works hard to deliver its objectives. We’ll bring our creative strategy to everything in the plan you need help with, and we’ll assign you a dedicated story editor who will keep your plan on track over time. We’ll review the success measures regularly and refresh the narrative with you to keep it working. We believe in our stories and stay close as the results come in.
Our story training
“The great storytellers have an unfair competitive advantage.” — Bill Gurley.
Leadership has been described as “the art of inspiring others to make a story come true. If you’re leading people, you’re telling them a story — by definition. Of course, your story might not be connecting as deeply as you’d like, and that’s why leaders benefit from becoming better storytellers.”
Your leadership team often assume the role of the main characters within an organisation’s story; their voice drives the narrative while their behaviours model the characteristics and core values. For them to be persuasive, it’s crucial that they’re comfortable with everything about the story, and that they have the necessary skills to tell the story in a way that engages over the long term. We’ll take your leadership team through an interactive storytelling workshop that highlights the important role story plays in delivering your strategy successfully, and equips them with the skills they need to become confident and engaging storytellers.
After the workshop, your leadership team has important ongoing access to our story specialists who will advise, guide and shape how they make an impact with their new storytelling capabilities. This will ensure your team can refine and implement what they learned from the workshop over time. And once those skills have been embedded, we’ll host a follow up half-day workshop to look at more advanced storytelling techniques.
Tough challenges, celebrated triumphs.
Your big story shapers.
We’re an inspired team of business brains, story editors, creative strategists, writers, art directors and long-running drama obsessives.
Resident people-person. Keeps order, maintains the team’s comfort and safety, and nurtures development.
Time to engage.
Let’s get to work on connecting your people with what’s important. You talk; we’ll listen.
And if you’re not quite ready to talk, sign up now in the form on the right for occasional updates on the latest thinking in engagement.