Big stories change people.
Story is your differentiator. Your personality generator. Your competitive advantage. It conveys your values, your purpose, your beliefs to the world.
Story starts conversations, builds relationships and creates advocates for life, with your employees, customers and investors alike.
Story is what makes your business human. Story makes you… you.
At Write the Talk, we uncover and shape powerful long-running stories that engage your people and captivate your audiences. Stories that are crucial to your success: your strategy, your culture, the transformation you’re going through, your investment plans, your product plans and the value you’re bringing to customers.
People power organisations. Story turns them on.
Our Story Shaping programme.
The four steps.
Powerful, long-running stories are the foundations of engagement, and our Story Shaping programme builds unique narratives that work hard for you every day. We shape and map the story that tackles head-on the challenges you have, then we get it working. And keep it working.
Defining the backstory.
History, characters, metrics.
Where we develop our understanding of your people, your organisation, and its recent (and not-so-recent) history. We’ll clarify the issues and prepare the ground for the development of a unique story. And vitally, we’ll benchmark the measures that will demonstrate the story is working.
Shaping the new story.
Big questions, unique answers.
Where we design the narrative to tackle the engagement challenges you’ve brought us in to resolve. We’ll use our deep understanding of the science to develop the components of a compelling story, working closely with you to create something relevant, resonant and long-lasting.
Building the structure.
Where we map the ebb and flow of the story and prepare the detailed sequences of communication that will bring the story to life. True narratives aren’t static, they don’t fit on a presentation slide or sit on a page. They live and breathe out in the world. That’s where the magic happens.
Driving the narrative.
Creativity, focus, momentum.
Where we make sure each episode of the story works hard to deliver its objectives. We’ll bring our creative strategy to everything in the plan you need help with, and we’ll assign you a dedicated story editor who will keep your plan on track over time. We’ll review the success measures regularly and refresh the narrative with you to keep it working. We believe in our stories and stay close as the results come in.
Our tailored client workshops, public Masterclasses and interactive training experiences are part of our commitment to bringing the power and impact of story to everyone.
Turn your managers into leaders with our bespoke Storytelling for leaders workshop. Story is the most powerful engagement tool around. When your management have mastered it, expect to see big improvements in engagement, productivity and performance.
Small business survival depends on a clear and distinctive marketing story that attracts prospects and motivates the team. Our two-part online Masterclass on Building a future with purpose takes owners and directors through the process of creating and planning a story to take on the world.
Organisations around the world suffer from low productivity, low engagement and low performance for one simple reason – poor writing skills. Writing with a human touch is a powerful package of training and support that will create an army of capable of writers to transform your business.
For small businesses and ambitious individuals, Writing for success is a two-part public Masterclass packed with expertise for the new world of work.
To keep up to date with news of Masterclass dates and new programmes, sign up for our monthly email on our Get in touch page.
Tough challenges, celebrated triumphs.
Your big story shapers.
We’re an inspired team of business brains, story editors, creative strategists, writers, art directors and long-running drama obsessives.
Resident people-person. Keeps order, maintains the team’s comfort and safety, and nurtures development.
Let’s get to work on connecting your people with what’s important. You talk; we’ll listen.
And if you’re not quite ready to talk, sign up now in the form on the right for occasional updates on the latest thinking in engagement.