It's big. And it's clever.
You know the importance of employee engagement: the concrete benefits for wellbeing, productivity, performance and sustainable success.
You’ve also recognised that you need to do better. You’re not alone. Engagement is a challenge faced by businesses everywhere, and we deliver results around the world, every day.
As a cornerstone of the human experience, big stories are the most powerful way to engage people in what your business is for – and where it’s going.
And we’ve mastered the science and craft of long-running narratives that change how people feel and behave, for the long term.
Our Story Shaping programme.
The four steps.
Powerful, long-running stories are the foundations of engagement, and our Story Shaping programme builds unique narratives that work hard for you every day. We shape and map the story that tackles head-on the challenges you have, then we get it working. And keep it working.
Defining the backstory.
History, characters, metrics.
Where we develop our understanding of your people, your organisation, and its recent (and not-so-recent) history. We’ll clarify the issues and prepare the ground for the development of a unique story. And vitally, we’ll benchmark the measures that will demonstrate the story is working.
Shaping the new story.
Big questions, unique answers.
Where we design the narrative to tackle the engagement challenges you’ve brought us in to resolve. We’ll use our deep understanding of the science to develop the components of a compelling story, working closely with you to create something relevant, resonant and long-lasting.
Building the structure.
Where we map the ebb and flow of the story and prepare the detailed sequences of communication that will bring the story to life. True narratives aren’t static, they don’t fit on a presentation slide or sit on a page. They live and breathe out in the world. That’s where the magic happens.
Driving the narrative.
Creativity, focus, momentum.
Where we make sure each episode of the story works hard to deliver its objectives. We’ll bring our creative strategy to everything in the plan you need help with, and we’ll assign you a dedicated story editor who will keep your plan on track over time. We’ll review the success measures regularly and refresh the narrative with you to keep it working. We believe in our stories and stay close as the results come in.
Most leaders aren't engaging their people…
…which begs the question: are they actually leading?
The great leaders have always been great storytellers – that natural talent of taking people on a shared journey to somewhere more successful. But we all know there aren’t enough natural storytellers around, so what’s the answer?
Story skills are trainable. With the right support, leaders can transform their ability to engage and energise any audience.
Designed and delivered by experienced storytellers with real experience of communicating in complex and dynamic organisations, our three-hour storytelling workshop provides leaders with:
• the key components of extraordinary storytelling
• a clear understanding of their unique role as a lead character
• storytelling skills drawn from the best of action, film and drama.
Get in touch and unleash your storytellers.
Tough challenges, celebrated triumphs.
Your big story shapers.
We’re an inspired team of business brains, story editors, creative strategists, writers, art directors and long-running drama obsessives.
Resident people-person. Keeps order, maintains the team’s comfort and safety, and nurtures development.
Time to engage.
Let’s get to work on connecting your people with what’s important. You talk; we’ll listen.
And if you’re not quite ready to talk, sign up now in the form on the right for occasional updates on the latest thinking in engagement.