Using story to influence and get buy-in
Turn good thinking into a recommendation other people can understand, support and act upon.
Good ideas don’t automatically gain traction. People need to understand the challenge, see what could be different, follow the proposed way forward and believe that acting is worthwhile.
This masterclass introduces storytelling as a practical structure for influence. Participants learn the Problem → Possibility → Path → Payoff framework, then use it to turn a real idea, recommendation or business challenge into a clear narrative.
Depending on the audience, participants can work individually or in teams, developing and testing their recommendation through live practice and feedback.
Participants will learn how to:
- identify what an audience needs to understand before they can support an idea
- use the 4Ps framework to structure a recommendation
- move from explaining information to creating a clear line of argument
- select the detail and evidence that best supports the message
- tailor the same idea for different stakeholders
- make the desired next step clear
Best for
Managers | project teams | specialists | functional teams | transformation teams | internal influencers | business-development teams
Participants leave with
A repeatable influence framework and a structured recommendation or pitch based on a real business situation.
Duration:
90-120 minutes
Format:
+ Virtual classroom (unlimited)
+ In-person (up to 50)
Price
Series discount available
Course leaders:
Anthony Madigan,
Imogen Short
Duration:
90-120 minutes
Format:
+ Virtual classroom (unlimited)
+ In-person (up to 50)
Price
Series discount available
Course leaders:
Anthony Madigan,
Imogen Short
Good ideas don’t automatically gain traction. People need to understand the challenge, see what could be different, follow the proposed way forward and believe that acting is worthwhile.
This masterclass introduces storytelling as a practical structure for influence. Participants learn the Problem → Possibility → Path → Payoff framework, then use it to turn a real idea, recommendation or business challenge into a clear narrative.
Depending on the audience, participants can work individually or in teams, developing and testing their recommendation through live practice and feedback.
Participants will learn how to:
- identify what an audience needs to understand before they can support an idea
- use the 4Ps framework to structure a recommendation
- move from explaining information to creating a clear line of argument
- select the detail and evidence that best supports the message
- tailor the same idea for different stakeholders
- make the desired next step clear
Best for
Managers | project teams | specialists | functional teams | transformation teams | internal influencers | business-development teams
Participants leave with
A repeatable influence framework and a structured recommendation or pitch based on a real business situation.
