Building a Change Story That Works
Give people a coherent narrative for what is changing, why it matters and the future they are being asked to help create.
Change communication can quickly become a stream of updates, timelines, targets and implementation detail. People receive information without necessarily receiving a story that helps them understand where they are, why the change is necessary and what their role is in what comes next.
This masterclass focuses on the change narrative itself. Participants learn how to organise the case for change into a story that creates meaning and direction while remaining grounded in the realities people are experiencing.
Where appropriate, participants can work on an actual transformation or strategic change during the session.
Learning outcomes
Participants will learn how to
- recognise when change communication is providing information without enough narrative
- clarify the current reality and the tension creating the need for change
- articulate a future people can understand and see themselves within
- structure the journey between today’s reality and the desired future
- make the narrative emotionally meaningful without losing business substance
- create a story that leaders can communicate consistently across different moments and channels
Best for
Change and transformation teams | internal communications | PMO teams | leadership groups | organisations preparing for significant strategic or cultural change
Participants leave with
The architecture and first draft of a change narrative based on a real organisational priority.
Duration:
90-120 minutes
Format:
+ Virtual classroom (unlimited)
+ In-person (up to 50)
Price
Series discount available
Course leaders:
Anthony Madigan,
Imogen Short
Duration:
90-120 minutes
Format:
+ Virtual classroom (unlimited)
+ In-person (up to 50)
Price
Series discount available
Course leaders:
Anthony Madigan,
Imogen Short
Change communication can quickly become a stream of updates, timelines, targets and implementation detail. People receive information without necessarily receiving a story that helps them understand where they are, why the change is necessary and what their role is in what comes next.
This masterclass focuses on the change narrative itself. Participants learn how to organise the case for change into a story that creates meaning and direction while remaining grounded in the realities people are experiencing.
Where appropriate, participants can work on an actual transformation or strategic change during the session.
Learning outcomes
Participants will learn how to
- recognise when change communication is providing information without enough narrative
- clarify the current reality and the tension creating the need for change
- articulate a future people can understand and see themselves within
- structure the journey between today’s reality and the desired future
- make the narrative emotionally meaningful without losing business substance
- create a story that leaders can communicate consistently across different moments and channels
Best for
Change and transformation teams | internal communications | PMO teams | leadership groups | organisations preparing for significant strategic or cultural change
Participants leave with
The architecture and first draft of a change narrative based on a real organisational priority.
