When AIA, the largest independent pan-Asian life insurance group, asked us to help create matchday programme ads supporting their shirt sponsorship of Tottenham Hotspur, we knew we had to invoke some football passion to catch the attention of this very specific audience.

The challenge

Help a Hong Kong based insurance company talk the language of 62,000 Premiership football fans.

What we did

As shirt sponsors of Tottenham Hotspur, AIA want to solidify their position as a top life insurance provider. We create double page adverts that appear in Spurs’ match day programmes, drawing comparisons between real life and life on the pitch. These work on multiple levels to promote AIA’s expertise in a passionate, practical voice that footballing audiences relate to.

The deadlines are always just hours away. We’re often sent material for a new advert one day, with final wording to be completed the next. Our ability to deliver consistently and quickly has made us a first team choice, week after week.

The triumph

AIA, the real life insurance company, now supported by UK Tottenham Hotspur fans.