Investors and analysts don’t get what they want from an annual report. They want to go beyond your numbers to understand the trajectory of the business, the role of your strategy in getting there, the choices you are making and the momentum you are building.

This is where your investor story comes in.

Storytelling has more than 20 times more impact than any other form of communication. In an effective investor story, a forward-looking arc weaves strategic themes into a cohesive, dynamic narrative. It creates a shape and direction that quarter-by-quarter numbers struggle to provide, with the invaluable benefit of being in control. All the time.

Because with story, you’re pursuing a bigger objective – a higher possibility, in which each quarter plays a role but isn’t the star.

Our unique Story Shaping programme will:

• explore and develop the distinct personality of your business – what differentiates it from your competitors and makes people care
• outline the big content themes for the journey ahead – bringing together your strategic priorities and market overviews into something cohesive and extraordinary
• support the delivery and evolution of your story as it goes live, and beyond
• engage analysts and investors in the long-term potential of your business.

Make your financials more meaningful. Get in touch.