At our latest Call to Adventure* webinar, we explored how to build a change narrative that makes change four times more likely to succeed.
Here are the key points:
Act One: The hell of change without narrative
“When you are in the middle of a story it isn’t a story at all, but only a confusion; a dark roaring, a blindness, a wreckage of shattered glass and splintered wood; like a house in a whirlwind, or else a boat crushed by the icebergs or swept over the rapids, and all aboard powerless to stop it. It’s only afterwards that it becomes anything like a story at all.” Margaret Atwood
Without narrative, change feels like you’re going through the rapids without guidance or help. Find out why here.
Act Two: The heaven of connection
“Where leaders don’t create the story, employees will… and where there is an emotionally compelling narrative about the desired change, success is almost four times more likely.” -Keller and Schaninger, 2019
Find out everything you need to know about why powerful storytelling is the only way to make meaningful connections here.
Act Three: What a good change narrative looks like
We’ve written about how story works in business here. But just to give you a quick overview, it should look something like this:
Act 1: Shape – Create a story that persuades people
Act 2: Structure – Embed your story in the minds that matter
Act 3: Share – Get your story delivering on its promise
*The Call to Adventure webinar series
Our monthly webinar series explores big business challenges and opportunities to set people and businesses on a new path of adventure. If you’d like to attend, please sign up for our monthly newsletter.