It’s back, it’s big and it’s even better than before. No, we’re not talking about The Great British Bake Off. We’re talking about Leicester’s biggest business bonanza of the year
That’s right, it’s almost time for the annual Leicester Business Festival, a two-week long celebration of local businesses and the insights and expertise they have to offer. Leicester and Leicestershire has one of the fastest growing regional economies in the UK, and the festival is the perfect place to showcase the home-grown innovators, influencers and idea-generators to the rest of the region.
Thanks to COVID, this year’s festival has gone virtual, with businesses hosting Zoom meetings on all sorts of business-boosting topics (and probably featuring a few kids and dogs, too!), with the intention of helping SMEs in the local area to thrive.
This year, Write the Talk are excited to be hosting not one, not two, but three sessions. The sessions have been adapted from our tried and tested training workshops, and all focus on the power of storytelling in making a significant impact on the way an organisation is perceived – by its colleagues, customers or people. We even explore how small changes to the way you write as a business can make a crucial difference to the way your people think about you.
We’ve spent years exploring and investigating the power of story in business, so you don’t have to. All you need to do is join one (or all) of our training sessions (handily summarised below) at this year’s festival to understand why story is the most important business tool (n)ever invented.
Small Business, BIG Story: How to change the way people think and talk about you
For many small business owners, 2020 is like the toughest obstacle course ever invented. To grow that 2021 prospect list, build your customer following, point everyone you rely on in precisely the right direction, you have to define your niche and own it.
This session focuses on how you can define your business, how your customers thinking and talking about you in a more positive way, and how you can make sure your employees and partners are along for the ride, every step of the way.
Writing for success: bringing your business to life
What makes you, you? What stands you apart? How do you make sure your unique ‘youness’ shines through your comms and marketing? Good writing skills have never been more important to business. As an SME, they can bring in more revenue, build better relationships, increase brand loyalty and get you the results you need to thrive in the months and years ahead. In our 60-minute workshop, we’ll reveal the quick and easy techniques that will improve your writing in a flash.
But, more importantly, we’ll help you develop your company’s unique tone of voice, empowering you to inject much-needed personality to your comms, set you apart from the rest and make your mark on the world.
The new relationship with work: transforming employee engagement through storytelling
The biggest challenge internal comms teams face today is guiding employees out of the global crisis into the new world of work, ensuring they feel informed, engaged, reassured, motivated and valued. More than ever, employees need connection. They need hope. Resilience. Support. Humanity. Numbers and facts continue to be vital, but we’re all human. We crave a journey to embark on, a picture of our new working world and clear idea of what the future holds.
Your people need something to engage and empower them, so they can bring the best of themselves to everything they do.
In this session, you’ll learn about the power of an ever-evolving company story. You’ll understand the core components of the great stories we’re influenced by, have the tools to shape your own engagement story and be able to use this to differentiate your organisation from the rest.
