In a divided world, what place connection?

MD Anthony Madigan asks what role connection has to play in today’s divided and uncertain world.   I don’t know that I’ve ever seen more disagreement, tribalism and antagonism than there is in the world right now. Wherever you look there are deep divides: social, political, environmental – the list goes on.   It’s no […]

13 story actions for a breakthrough 2021.

Last week I was invited to run a half-day online workshop with a group of SMEs, looking at how they could use story to power their marketing. Afterwards they shared 13 actions they’re going to work on this month to make 2021 a breakthrough year.   Which are they doing that you’re not yet?   […]

Five steps to using story to influence.

Our most recent WTT webinar explored how we can use story to better influence. Here are the key take-aways… and five things to do to get you started.   The power of story… “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation […]

Listening is the solution.

As storytellers, we often talk about the importance of understanding the structure of story to make sure you connect with people in an authentic and engaging way. We talk about authentic voice and brain chemistry and the Three Acts. Because they’re important. Fundamental, even. Storytelling allows individuals and businesses to create a shared experience with […]

Coming to a screen near you!

It’s back, it’s big and it’s even better than before. No, we’re not talking about The Great British Bake Off. We’re talking about Leicester’s biggest business bonanza of the year That’s right, it’s almost time for the annual Leicester Business Festival, a two-week long celebration of local businesses and the insights and expertise they have to […]

We’re counting down the days until we see them again. But why?

We all have our favourite TV dramas, and the stars of the show – the characters – are why we tune in week after week. Write the Talk’s Ru Sedar talks about what makes a character tick, why we love them, and how characters in drama can help your business narrative.   What is it […]

Why you should forget about 2019 planning and watch TV instead.

Struggling with your 2019 planning? Editor-in-Chief Rachael Bull explains how the techniques behind TV drama can give you the inspiration to get things right.   Like it or not, the planning round is an important time of year for everyone with an audience to engage. Expectations are high, and there’s that tantalising opportunity to finally […]

Six ways story will bring you success in 2019.

If you have an audience to engage, planning is the first step, right? Not necessarily. The big story is what you need to be thinking about first. An unfolding drama that will grab the attention of the people who matter and give you a structure for everything you want to communicate.    The big story will […]

How to create an Oscar-winning brand story.

The BAFTAs saw drama’s greatest names take home the gold last week – and with the Oscars set to take Hollywood by storm next weekend, it’s an exciting time for film and TV buffs the world over. Write the Talk’s Mitch Pike chats about the science of storytelling, the tricks that dramatists use to pull […]

Beyond the numbers: the power of an investor story.

Cover Photo by Tech Daily   Progress, goals, and staying in control – Imogen Short shares insights on how investors can use narrative to engage audiences with a story that goes beyond data.  We know that investors don’t often get what they want from an annual report. As far back as 2013, Rivel’s Research* found […]