2021: The opportunity to rewrite your story.
It can be hard to find a silver lining in everything that’s happened over the last six months. We’ve experienced personal and professional upheaval that has affected us in different ways – and perhaps in some ways that we don’t even realise yet. It’s no wonder that people are ready to draw a line under […]
Who are you? How to bring your authentic voice to your communications.
When it comes to communications, let’s start with the basics. It’s all about connecting. PR and marketing, employee engagement, investor relations… it’s all human beings trying to interact with each other. Ideally, of course, we’d all be speaking face to face, eye to eye, speaking honestly, openly, authentically. But that’s not possible. Even more so, […]
7 thoughts about the power of purpose in business (that you might not agree with).
Purpose. Psychologically speaking, it’s one of the defining characteristics of the human race. We crave it, this fundamental signifier of a fulfilling life. It gives us a reason for being beyond simply existing, because, as humans, we want to accomplish something truly meaningful. Something that allows us to wholly engage with some aspect of the […]
Business speak: five reasons why we should never go back.
In our latest post, WTT’s Editor-in-Chief Rachael Bull sets out why it’s high time we say goodbye to business speak. Whether you’re an SME writing to customers or a leader writing to employees, it’s time to say goodbye to business speak or, as I like to refer to it, BS. During the COVID crisis, we’ve […]
How poor writing is costing businesses hundreds of billions of pounds every year.
“Poor writing creates a drag on everything you do. It functions like a tax, sapping your profits.” Writing expert Josh Bernoff holds no punches when it comes to unveiling the devastating impact that poor writing has on businesses. In fact, he goes further and quantifies it, deeming that poor writing costs US businesses $396 billion a year. But how? […]
Five ridiculously easy steps to better writing.
Our Editor-in-Chief Rachael Bull provides a handful of quickfire ways to improve your writing. I recently talked about why we need to embrace more authentic, ‘human’ communications and ditch business speak. For good. While it might be tricky for people to figure out what their authentic voice is (we can help you with that, by the way), […]
