Five ways to bring authenticity to leadership communications.

Our Editor in Chief Rachael Bull unpicks the challenges of writing on behalf of leaders and how to tackle them. In my last post I talked about how to bring your authentic voice to your comms. Quick recap: know yourself, embrace it, write it as you’d say it, tell stories. All well and good but what if you’re in internal comms ghost writing for a leader? […]

7 thoughts about the power of purpose in business (that you might not agree with).

Purpose. Psychologically speaking, it’s one of the defining characteristics of the human race. We crave it, this fundamental signifier of a fulfilling life. It gives us a reason for being beyond simply existing, because, as humans, we want to accomplish something truly meaningful. Something that allows us to wholly engage with some aspect of the […]

Business speak: five reasons why we should never go back.

In our latest post, WTT’s Editor-in-Chief Rachael Bull sets out why it’s high time we say goodbye to business speak. Whether you’re an SME writing to customers or a leader writing to employees, it’s time to say goodbye to business speak or, as I like to refer to it, BS. During the COVID crisis, we’ve […]

How to create a better company culture.

There’s no doubt that the global pandemic will have long-reaching impacts on the way we work, many of them still unknown. The ripple effect is likely to be felt for years. In their recent ‘Resetting normal’ report, The Adecco Group found several big themes that will define the new era of work, including better flexibility, the […]