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Training a team of retail marketing communicators to apply the science of storytelling

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Why the rabbit?

You might be wondering that.
Well, ‘rabbit’ is a verb that means to talk:
Let’s meet up for a good old rabbit.
It comes from the rhyming slang rabbit and pork.

It's also an idiom:

Pull a rabbit out of the hat
which means creating a solution to a problem, against the odds and often quickly. So if you get the rabbit right, your successes will multiply.
Like rabbits.