We've got big questions for you.
How sure are you that your change programme will actually change anything? Is your marketing budget working as hard for you as it could? And how can you get your people and investors behind your strategy?
Business is uncertain. It doesn’t have to be.
We shape the big stories that engage people, attract customers and bring strategy to life.
Using the hidden techniques behind long-running dramas, we make sure your big messages hit home: the right ideas, in the right order, at the right time. A long-running business story that makes stuff happen.
Our Story Shaping programme.
The five steps.
The best stories evolve over time. Our Story Shaping programme helps you build your story and tell it in a way that works. We’ll shape your story to fit the challenge you're tackling: as a multi-season 'box set' that engages an audience over many months or years, or a high impact 'mini-series' for a focused change programme.
The story pitch.
Big questions, unique answers.
At the core of any great long-running story is a clear answer to one question: what’s this about? You need to know what’s important in your organisation, what you’re trying to achieve and how you’re planning to get there. Interviews, workshops and research – whatever it takes – we’ll get to the bottom of what you’re about. Because getting to the core of things means we’ll shape a story that resonates.
The objectives of your unfolding story.
Compelling stories have arcs: the sense of things changing over time. Storylining maps out the threads, tracking ebbs and flows, priorities and undercurrents in a plan that keeps everything moving – without overloading your audience.
A well-shaped story needs objectives. ‘What are we trying to achieve here? What do we need to have done by now to make the next phase of our story work?’ Storylining allows you to be clear about the objectives and to track progress against milestones.
The big story masterplan.
All the right ideas in the right order. Once your story is in strong shape, we transform it into a communications strategy that works. We’ll make sure you’re using the best channels to tell your story to the people who matter: your people, your customers, and your shareholders. Scheduling regular instalments allows your story to unfold in a structured but natural way, and you can start to change how people think about it each day.
Telling your story well is crucial to its success.
Ideas don’t exist in a bubble. We use a Writers’ Room technique that pulls together ideas from business brains, story editors, creative strategists, writers and art directors to build the most compelling material. We test different storylines until we’ve developed the perfect plot to tell your story the right way, in the right format and through the right channels. It’s only ready when it’s powerful and transforming.
Maintaining focus and momentum.
Drama is dynamic. Your long-running story needs to stay fresh and relevant, and sustainability is key. Even the most successful events and campaigns lose impact without momentum.
By bringing everyone back together for regular story conferences, we make sure your storylines respond to events, adjust to new priorities and absorb audience feedback.
Tough challenges, celebrated triumphs.
Your big story shapers.
We’re an inspired team of business brains, story editors, creative strategists, writers, art directors and long-running drama obsessives…
Resident people-person. Keeps order, maintains the team’s comfort and safety, and nurtures development.
Get in touch.
Make stuff happen.
Ready for the big story to transform your organisation?
Every story is different. Whether you want to engage your audience with a full box set or alter perceptions with a high impact mini-series, we can help you feel the benefit of a well-structured plan.
Whether you’re ready now or want to know more, let’s start with a call.