Big stories get through to people
Changing cultures, building investor confidence, staying distinctive in the marketplace. Big business challenges that need big stories behind them.
We turn strategy and aspiration into long-term results using the techniques behind successful drama series. Story engages people in a way that cold facts don’t, so we shape long-running organisational stories to attract attention, build audiences and make things happen.
Our page-turning mix of story-building skills, corporate experience and creative flair takes us around the world helping organisations with big challenges and big ideas to shape their futures.
We shape stories that work.
1. The story pitch
Big questions, unique answers.
At the heart of any great long-running story is a clear answer to one question: what’s this about? You need to be clear about what’s important in your organisation, what you’re trying to achieve and how you’re planning to get there. Interviews, workshops and research: whatever it takes, we’ll get to the bottom of what you’re about. Because getting to the heart of things means we can shape a story that resonates.
The objectives of your unfolding story.
Compelling stories have arcs: the sense of things changing over time. Storylining maps out the threads of your story, tracking the ebbs and flows, the priorities and undercurrents in a plan that keeps everything moving without overloading your audience.
Great storytelling has objectives. ‘What are we trying to achieve here? What do we need to have done by now to make the next phase of our story work?’ Storylining allows you to be clear about the objectives of your unfolding story and to track progress against milestones.
3. Episode planning
The big story masterplan.
All the right words in the right order. By splitting your story into manageable blocks, you can be sure what to talk about, to whom and when. Telling your story in regular instalments frees up time and allows you to focus on the things that matter. Your story will unfold in a structured but natural way. And you can leave the management of the schedules to us.
Telling your story well is crucial to its success.
Our Writers’ Room is where most of the magic happens. It sits behind everything we do: a highly-skilled and experienced team of writers and editors nurturing ideas and testing storylines. But it’s in front of a blank page that our Writers’ Room comes into its own.
We’ve tackled stories as short as six words and as long as 60,000, and we’re always up for a challenge. We’re a sociable bunch, and we get a kick out of making a story shine. And our network of trusted collaborators will bring your story to visual life through animation, video, photography and great design.
5. Story conferencing
Maintaining focus and momentum.
Drama is dynamic – and so your long-running story needs to stay fresh and relevant. Sustainability is the key. Even the most successful events and campaigns lose their impact without the sustained follow-through that embeds new thinking and behaviour.
Story conferencing makes sure that storylines respond to events, adjust to new priorities and absorb audience feedback. It’s a process of renewal that maintains focus and momentum. And it’s a rewarding way to spend a few hours.
Great challenges, glorious triumphs.
Your big story shapers.
We’re a collaborative team of business brains, story editors, creative strategists, writers, art directors and pet owners…
A marvel of a maestro in motion graphics, visual effects and animation. Gets our video scripts moving. Fast.
Consumer insight chief who helps clients communicate effectively. Knows how to translate the numbers into a creative brief.
Digitally adept publishing specialist. Knows a lot about books and creates memorable campaigns to support them.
Get in touch.
Make stuff happen.